Noah Lang, CEO and co-founder of Stride Health, joins Venrock’s Bob Kocher to discuss the changing nature of work, and how his company is helping independent workers successfully create a “business of one.” Lang recalls his childhood love of building and creating, and how it led him to study product design at Stanford and later launch Stride Health. Stride Health delivers a toolkit that helps independent workers find healthcare coverage and other benefits that workers outside of traditional 9-5 jobs do not typically receive. This shift towards independent employment has fueled Lang’s passion for helping these workers keep more of what they earn and thrive in their businesses. Lang also shares how running and guidance from his coach have helped him continue to improve as a first-time CEO.
Chris Lochhead, a three-time Silicon Valley CMO, co-author of Play Bigger, and former entrepreneur, joins Brian Ascher of Venrock to discuss the importance of category design and marketing on this week’s episode of Running Through Walls. From having a provocative point of view to not accepting the status quo, Chris outlines what every business needs to do to become a category king. He discusses the right time to think about category design, whose job it is, and why concentrated campaigns called “Lightning Strikes” will grab the attention of consumers more effectively than traditional marketing.