Latane Conant, CMO of 6sense, joins Venrock partner Brian Ascher to chat about marketing strategy for B2B companies and the role of marketing in corporate culture. They discuss the “First Sip Club” which Conant started during the pandemic to stay connected to fellow SaaS marketers, and she shares how it has evolved to stay relevant in a rapidly changing environment. Conant also discusses her new book No Forms, No Spam, No Cold Calls: The Next Generation of Account-Based Sales and Marketing, which covers her distinct B2B marketing and sales philosophy, and gives advice for junior marketers looking to excel in their careers.
Healthcare industry veteran George Barrett joins Venrock partner Bob Kocher to discuss how the U.S. handled the unprecedented demand for PPE (personal protective equipment) for healthcare providers during the COVID-19 pandemic. Barrett explains the significance of examining all components at the supply chain level to create a system that is more flexible and resilient. They also delve into Barrett’s non-traditional business background and how his musical talents have shaped his career.
Venrock partner David Pakman speaks with Roham Gharegozlou, CEO and founder of Dapper Labs about launching CryptoKitties, one of the world's first and most successful blockchain games, and shares his predictions for how crypto gaming will evolve in the next decade. They also discuss the launch of NBA Top Shot, a new kind of digital collectible that capitalizes on consumer affinity for collecting and sports, and Flow, which is a blockchain that takes care of the underlying technology so developers can focus on building their applications.